Lola & Emily - Montreal's Intimately Chic Boutique

Coin de Boutique
Walking into Lola & Emily, a charming, independently-owned boutique on St. Laurent, feels as if you're stepping into that fabulous, dream apartment you've always wanted, but never owned (yet). Stepping inside the intimately girly-yet-so-classic space, I had my own version of Carrie walking into the Heaven on 5th suite in Sex and the City, the movie - ah, hello...I live here.

However, with no Big at my side to purchase it and build me a bigger closet, I settled for admiring the pretty, vintage furniture, adorned with such fetching petite choses as vintage shoes, fab jewellery, flirty undergarments and finishing-touch accessories for the home (I'm queuing up for the elegant Voluspa candles). Oh, right...and the clothes. Amazing, fabulous, my body ached to wear everything my eyes saw:

Mixing the whimsical and trendy (Lola) with the classic (Emily), this apartment-style shop (think a smaller, cozier Anthropologie) pairs a variety of basics and staples with unique, one-of-a-kind pieces that have you oohing and aahing and rushing for the fitting rooms (which just so happen to be warmly welcoming and oh so spacious - the ladies behind the shop's concept are my new, personal heroes, as they seriously know what they're doing).

Apartment Ambience

Lola & Emily's core brands include Montreal's own Ca Va de Soi, for sweaters and other basics in soft, natural fabrics like Egyptian cottons and cashmere; Free People for boho, hipster style; Filippa K from Sweden, for simplistic, expertly-tailored, quality classics; Designers Remix Collection, to add quirky, feminine and chic finds to your wardrobe; and Velvet, for the most basic basic in the history of basics, the perfect tee. With a stock of these core brands and the occasional au courant label in constant rotation, Lola and Emily is the Montreal fashionista's absolute style mecca.

Chlothes Closets

Eclectic, individual, chic, feminine...the list of adjectives to describe this boutique (clothes and decor alike) flow effortlessly out of my mouth, when championing this new address that has just been added to my list of favorite places in the city.

Vintage Furnishings

Accessories Lola & Emily

Lola and Emily is located at 3475 St. Laurent Blvd. t: 514. 288. 7598. Metro St. Laurent

Coming soon (March 2010): New Westmount location at 4920 Sherbrooke Street West, Westmount, t. 514. 483. 4040. Metro Vendome



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