Creativity through Fashion - Boutique U&I

Coin de Boutique
Just a high-heel clad step away from Lola & Emily on Blvd St. Laurent is another clothing mecca that has recently made its way onto my Montreal Favorites List (which grows ever longer each time I step a thick winter-boot encased foot out my door - the heels will come soon, or so I keep telling myself - May? June, maybe?).

Hip, stylish Boutique U&I is highly touted by Montreal insiders for its selection of original pieces that focus, as its website says, “on the intellectual and conceptual side of modern style.” A bare yet elegant, wood-paneled space, against which the clothes are placed, U&I lays emphasis on the garments themselves, not the decor; in doing so, it creates an atmosphere that fuses ideas of individuality and creativity through fashion.

U&I decor

Don’t be intimidated, however, by all this intellectual and concept talk. For all the shop’s forward-thinking, the clothes are incredibly wearable and ever so nonchalantly cool; perfect for that effortless, casual chic vibe we’re looking to embody this spring/summer (April, even? Sigh).


The Montreal designers in-store include the re-inventor of the winter coat, Mackage, as well as Yso and local style icon, Denis Gagnon; if that isn’t enough to have you licking the windows, U&I has lines from Opening Ceremony, 3.1 Phillip Lim, Rag & Bone, Acne and Earnest Sewn; and, if THAT isn’t enough, perhaps the pieces from Comme des Garcons, Vivienne Westwood and Parisian darling, Vanessa Bruno might tempt you. As well as the array of clothes, U&I also carries a fantastic collection of bags and shoes, like the Denis Gagnon/Fullum & Holt Bag collection and shoes by Dolce Vita, Sperry Topsiders and Chie Mihara. I don’t know about you, but they had me at…well, being a clothing boutique, really, but Rag&Bone and Vanessa Bruno? Um, yes, puh-lease.

Boutique U&I shoes

You can find Boutique U&I at 3650 St. Laurent Blvd, literally steps away from Lola & Emily. How convenient, no?

t: 514.844.8788


Outside U&I view


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