The Twitter Effect: Follower 1 - July 4 - LCMR

Week of July 4, 2010: @lescoursanne

Many Montrealers may be familiar with @lescoursanne as this it the Twitter account for Les Cours Mont-Royal. For everyone else, LCMR is a trendy underground shopping spot downtown Montreal. It offers exclusive boutiques, unique fashions and designer brands for men and women. Among others, shoppers will find Armani, DKNY, Hugo Boss, Givenchy, Michael Kors, Prada, Versace, YSL... It is also home to Spa Diva, an upscale spa that caters to Montreal’s urban bourgeoisie.

Followers of @lescoursanne on Twitter get the latest LCMR store promotions, style ideas, interviews with fashion moguls, hip event announcements, and even health tips from @spadivamedical. In fact, it makes me wonder why it doesn’t have more followers. It could be that Les Cours Mont-Royal has undergone a major revamping over the past decade – I remember when, in the late 1980’s - early 1990’s, this space was just starting to give birth to random boutiques. It was, at the time, only a passage to other shopping cores, not much else. Plus, as a teen, I didn’t have the means to visit any of the boutiques it showcased then. Today, while I can afford to treat myself every now and again, Les Cours Mont-Royal has become a must-stop beauty central and retail hub, and a gathering of fashionistas who make it mandatory to be seen there after a few hours of frivolity inside Holt and Ogilvy a few blocks west.

I was entirely oblivious to the fact that Les Cours Mont-Royal was on Twitter, much less following me, but they have since become a friend and I am loving their news items!

Anne Martin runs the account, and she does a pretty good job at it, but can I respectfully suggest a Twitter page design upgrade, more frequent tweets (as in daily maybe? Got to keep readers interested and on their toes…) and a bigger focus on the retailers at LCMR? But kudos on being true Montrealers and making each post bilingual! That deserves a big star in my book.