Old Navy Holiday ‘10 Collection

I’m not a stylist. I don't even care about fads. I see something in a window store or in a magazine, and I pass judgment or I adopt, but I never follow trends. I know what I like and it’s always worked for me. In fact, I much prefer to break the rules and play devil’s advocate. I’m extremely opinionated, which seems to carry quite a lot of networking power, but I didn’t study fashion, design, or even arts for that matter. I’m a pure marketer-editor who just happens to be a clothes whore and a glamourous rock n’ roller.

When I started this gig, it was as a lifestyle columnist because if there’s something I know how to do, it’s to live and enjoy life… and live on some more to tell about it. Quickly, I became surrounded by fashion lovers – i.e., you, guys – and I thought I’d chip in my 2 cents on the industry’s products. Somehow, I became increasingly involved with the Montreal fashion blogging scene, and I made it onto the guest list of several of the city's hottest events. But remember, my views are not those of a master of the art that is couture but those of an editor who loves to showcase and market talent.

The latest event I attended was Old Navy’s Holiday ’10 Collection show at Auberge St-Gabriel. At first, I felt I had no right to be there because to me, Old Navy rhymed with Partridge Family, and that didn’t paint a pretty picture. But I had, after all, attended a fur show as a PETA member so I had to own up to this.

I must say, Old Navy impressed me. Maybe not in the way Chanel or Pucci tend to do, but I didn’t expect so much versatility from a Gap line. I’m not a fan of colour – I’m more of a neutral gal – but I have to give praise to Old Navy for trying to steer away from that 12-year-old American Texan bohemian look that most urban Canadians frown upon.

Old Navy 1

Old Navy 2

The first item that caught my eye was of course the Tuxedo Rockstar denim. I mean, come on, the name alone is a seller. Gotta give them that much. Pair that with a Peace belt and a Valentino Sculpture Lace pump (oups, those weren’t in the show…), and you’ve got a pretty happening urban outfit.

Old Navy 4

Old Navy 3

The accessories weren’t my style as I stay away from Ugg-like booties mostly, but I dug most of their scarves. In fact, the only major downfall I could mention is that the brand still needs to work on that “for the whole family” motto because through it all, there’s not one thing I saw that I could picture my investment banker of a boyfriend wear regularly, unless he was heading to Mont Royal on a Sunday afternoon.

Being a professional snob myself, I can’t picture buying an Old Navy power suit either. It’s just engraved that way in my head. While Old Navy deserves a big hand for thinking about designing such a line, the company still needs to work on the branding. If only to help those of us who remember the older commercials of similar brands showcasing smiling pre-teens in colourful tuques jumping up against a white background…

Old Navy 6

Old Navy 5

Nevertheless, I had a marvelous evening. Much thanks to the Old Navy crew and the Bicom staff who made me feel right at home. Kudos on the meat pies girls! I look forward to our next event!

Until then, happy shopping at holiday prices!

Share this with your friends!

Like this? Tweet it to your followers!

Latest articles from Melanie Clark

blog comments powered by Disqus

Facebook Twitter RSS Feed 
Upcoming Fashion Events

No current events.

Fashion Biz Newsletter
* indicates required