Agent Provocateur’s Luxurious Lingerie Arrives in Montreal

Vivienne Westwood’s son, Joe Corré, and his then-wife Serena Rees founded the brand in 1994, and current Creative Director Sarah Shotton is doing a fabulous job with her creations. The brand’s greatest aspiration is to allow women to feel sexy and empowered while wearing the lingerie. I definitely saw that notion reflected in the Winter 2012 collection, as well as its Classic Collection.

We see a lot of dramatic and theatrical inspired pieces: Black sheer bras and panties and intense corsets filled up the racks of its Victorian-like decorated section. Ruffles and delicate subtle prints were the perfect adornments. As simple as it may seem, it comes with a price. A bra from the collection, for instance, may cost anywhere between $130 to $600, and certain specialty items cost much more – Not your average lingerie store. Then again, only the finest fabrics and most flattering shapes are selected for its lingerie.

All the minute details made it unique among the lingerie stores we are accustomed to in the city. The highly sensual ambiance was unmistakable. The sales staff was wearing the signature pink housecoats, which were designed by Westwood herself and have become iconic for the brand. Two models dressed completely in the new collection posed for pictures at the store’s borders. This gave a more visual and realistic sense of the otherwise dreamy garments.

The accessories were really a central part of the opening as I heard enthused remarks about the pasties and whips on display. Regardless of the way that sounds, it was displayed quite tastefully and elegantly, which only says one thing – even the most chicly sophisticated woman should feel playful from time to time… while staying fashionable, of course.

It was clear to see why Agent Provocateur is expanding within and beyond its European borders. It really is an empowering feeling knowing that beneath your clothes, a luxurious lace or sheer piece is hugging your curves. And that, is sexy.