Montreal's Festival Mode & Design 2013

Every summer, Montrealers look forward to the Festival Mode & Design, commonly known as The Fashion Festival hosted by Sensation Mode in collaboration with Casino de Montréal. This year was no exception, and the 4 day madness come rain or shine lived up to everyones expectations.

The first day of the event, we were wowed by the creative students from Lasalle college with designs in palettes of grey-white. The Bodybag by Jude show did not disappoint and seemed to be one of the most awaited shows of that day. With deep reds overshadowing the recurring theme of grey, flouncy skirts, florals mixed with a hipster feel, we got a preview of what fall fashion will be like. Once the rain began, the shows got delayed but that didn't stop the crowd awaiting eagerly for “Fantomes” by Jean-Charles de Castelbajac an artistic visionary known for mixing art with fashion. Models dressed in colorful tunics with painted faces and headwear did not miss a beat with the electronic music.

“Fantomes” by Jean-Charles de Castelbajac

Thursday, the second day of the event, began with the À la Grace Kelly runway show, and it was magical to see real women recreating the iconic princess. The Jacob and Suzy Shier shows, reminded us why they are our favorites and a wardrobe staple. The rain must have been an accessory to the Yves Martin show as the male models strutting in colorful seamless boxers drove the crowd wild, and the models definitely played it up a notch.

Suzy Shier

Friday was a great day...beautiful weather, the crowd enjoying pop up shops and grabbing as many as free razors as possible. As always the DYDH show lived up to it's standards - taking gender bending fashion to the edge of creative design and beyond, and Mexx gave us a mix of their summer and fall collections. Pencil skirts, deep purples, blues, military flowers, grey and white models styled well, Mexx was definitely on top of their game.


The last and final day of FMD (it went by so quickly!) was one of the biggest days for media. With Guess giveaways, fashion shows that involved real people, the rain off and on, models, MUAs , and photographers were everywhere. It was a stroke of luck that the sun decided to shine during the ‘Everyday Sunday’ show, a fun, contemporary beachwear line. Catchy tunes had the crowd dancing to Robin Thicke’s hit Blurred Lines and the models grabbed everyone’s attention with the bright floral and trendy swimwear. The Le Chateau show was entertaining, and consistent with their trademark style. Guess unfortunately had to stop showing right after their initial line, because the rain started take over. After an approximate 45 minute delay, the Marciano show kept it short and sweet, but oh so very stylish...making us want their dresses now. The Simons Noir, Glam, Punk Show, being true to its title gave us a punk and rock glam look, while letting us know how to style their pieces. After another approximate 20 minute delay the grand closing finale show was “Mutations” by Geneviève Borne, a show that had the crowd mesmerized. The theme was evident with 'mad scientists' transforming humans into fashion robots... an 80's feel if you will, along with the models on crutches, and a dead robot being brought to life by Micheal Jackson.

Geneviève Borne

Then the rain began to come down in sheets, but it didn't stop the break dancers expressing their creativity on the floor. It was the ideal closing show, well styled, not too long, and with the right amount of individuality defining what fashion is to Montrealers.

Images Credit: AJPM

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